 |
SMS |
MO Premium |
MMS |
Mobile Internet |
| Definition |
 Text message (160 characters) or push WAP link (120 characters) |
Premium SMS Service |
Multi-media message mixing text, images and video |
WAP website access from a mobile phone |
| Number of mobile devices |
100% mobile devices |
100% mobile devices |
40% mobile devices |
40% mobile devices |
| End-user rate |
90% mobile subscribers receiving content
45% mobile subscribers sending content |
20% mobile subscribers |
10% mobile subscribers |
15% mobile subscribers |
| Business model |
Paid by SMS message sender |
Premium according to SMS (either received or sent) |
Paid by MMS message sender |
Invoicing by operator portals or by Gallery |
| Enterprise benefit |
Expand brand awareness
Gain new customers
Increase revenue
Build customer loyalty |
Deliver additional services
Animate your audience
Generate income |
Expand brand awareness
Gain new customers
Increase revenue
Build customer loyalty |
Expand brand awareness
Gain new customers
Increase revenue
Build customer loyalty |
Step stones
Our vision and positioning
