30130
A Shortcode allowing permanent and direct access to Mobile Internet websites referenced at Gallery. Users send a SMS to 30130 with a given website name (e.g.: Eurosport) or with a specific given key word (e.g.: football). In return, users receive a SMS with a clickable WAP link for a direct access to that given website, or to a list related to the given key word.

Broadband (3G, UMTS, EDGE)
Broadband noticeably rises the bandwidth data transfer capacity via mobile phones. Exchanging photos, video and sounds are possible, very comfortably. Broadband allows new services to mass audience such as ' visio-conference ', TV and downloading (CD like) good quality music and video. Broadband also includes technologies such as UMTS (often called 3G) and EDGE.

Enabler
It refers to a technical service provider in charge of connecting content publishers to mobile operators’ networks. An enterprise wishing to deliver mobile phone services can choose to connect itself directly to the operator’s network but it generally requires important investments, time and respect of heavy duty operating conditions.

Gallery, the Mobile Internet search engine
Gallery allows all mobile phone users to have access to a great number of multi-media content and services, regardless of the Mobile Network Operator. Based on the open kiosk model, Gallery references every Mobile Internet website (enterprises, associations or public services), wishing to make the most of the multi-media mobile expansion, by suggesting their own service or content.

GSM (Global System for Mobile communication)
GSM is a European standard for digital transmissions, in the mobile phone industry. Also called 2nd generation and officially used in 1987, this standard is the most frequently used worldwide. This technology uses two bandwidths with a 900 to 1800 MHz frequency and is able to transmit voice as well as data.

GPRS (General Pocket Radio Service)
GPRS optimizes the existing GSM networks. Packet data transfer via GPRS networks is four times as fast than GSM networks. It therefore allows the transmission and viewing of images (still or animated), multi-media messages, and e-mails… GPRS enables targeted customer invoicing (per used amount of kilo bytes).

I-Mode
Created by the Japanese Mobile Network Operator NTTDoCoMo, i-mode was launched in France by Bouygues Télécom in November 2002 and delivers multi-media services for mobile phones. More than 50 million customers worldwide already have been seduced by this 'pocket Internet'. I-mode is a virtuous ecosystem where terminal manufacturers, operators and content publishers work together hand in hand, to ease the use of these many mobile industry services but also to become reliable and accessible to a great number of people.

Mobile Internet
Mobile Internet means having access to websites, content, or specific mobile phone functionalities through WAP or ' i-mode'. Thanks to Mobile Internet, consumers may, at any time, reach any content anywhere in the world.

MMS (Multimedia Message Service)
As convenient and as friendly as a SMS, MMS enhances text messages adding pictures, graphic designs, vocal or audio samples and thanks to broadband, also video. Recent multi-media mobile phone devices have now expanded capacities, making MMS exchange easier: imbedded digital cameras and video cameras, memory size, navigation…

MVNO (Mobile Virtual Network Operator)
An MVNO is a Mobile Operator, which do not possess its own telecom network. An MVNO has its own SIM cards and purchases wholesale minutes to a Mobile Network Operator. An MVNO is totally free to apply its own pricelists and services, managing its own invoicing and customer services.

Mobile Multi-media
Mobile multi-media includes the access to Mobile Internet and MMS exchange.

Shortcodes or Short ID
It is a five-digit code identifying a MO PREMIUM service content publisher. This number has to be booked beforehand at the MO PREMIUM Association. Customers wishing to use a MO PREMIUM service, send a SMS to a dedicated Shortcode, either with any kind of message, or with a pre-established message (key word, brand).

OPT-IN
Opt-in is a way of collecting mobile and Internet users’ personal data. Within the Opt-in context, users’ acceptance is necessary before any mobile marketing solicitation.

Push messaging
Mobile marketing 'Push messaging' describes the mailing of information (SMS/MMS), directly on the consumer’s mobile phone and under the condition that his/her acceptance has been given.

Pull messaging
Mobile Marketing ' Pull messaging ' describes the process where a person initiates a request from his/her mobile phone.

Technical connection
It refers to the physical network connection to a Mobile Network Operator. It allows information exchange between the content service publishers’ platform and the final user. Mobile service content publishers can run their own technical connection or can ask for a Enabler.

Mobile Internet services or websites, referenced at Gallery
It refers to a group of content, functions and product services, published and run by a publisher and referenced at the mobile search engine Gallery. Every service/mobile website is identified by a service name (also named  'code').

MO Premium Service
It refers to a group of applications, contents or information, with a single Shortcode access for users.

SMS (Short Message Service)
Text message (also called ' Texto ' in French) and sent from one mobile phone to another. Each SMS can contain as much as 160 characters.

SMS MO (Short Message Service Mobile Originated)
It refers to  the SMS mailed by users from their mobile phones.

SMS MT (Short Message Service Mobile Terminated)
It refers to the SMS received by users on their mobile phones.

WAP (Wireless Application Protocol)
WAP is one of the Mobile Internet protocols allowing an access to Internet via a mobile phone.

WAP Push messaging
It is a SMS message which includes a Mobile Internet website link and can be compared to marketing e-mailing.